There are many misconceptions around the real estate market, real estate agents and the services they provide. In my years as a real estate agent, I’ve heard these myths and have seen them influence home purchasers and sellers. Today’s myth is the thought that a realtor who agrees to list a property at a higher price than other agents should be the agent of choice. This is a myth because real estate agents cannot guarantee the final sales price for your home. Sales price is determined by real estate market trends and statistics.

An experienced competent agent will provide you, the Seller with qualified data and a suggested list price for your home based on current market trends and results. Correct property pricing is one of the major reasons people choose a professional real estate agent when selling their home. If a property is priced too low or too high, owners risk leaving cash on the table. The key to a successful sale resulting in sellers receiving the highest amount in the shortest period of time is correct pricing.

The result of underpricing is obvious but what is not as apparent are the results of overpricing. Overpricing leads to a property sitting on the market too long. The most successful time for a property on market is the first 7 days. This is the time that there is the greatest excitement generated because the listing is new and fresh. This excitement leads to the most action, resulting in much higher odds for a quick sale at the best price. The overpriced home receives little to no action during this 7 day window and as time on market extends, buyers begin asking questions and making assumptions… “That home’s been on the market for awhile I wonder what’s wrong with it?” “I’ll stay away from that property as it’s likely structural or some other major issue keeping buyers away.” “That home is still on the market! The seller is just greedy. It’s obviously overpriced so I am going to submit a low-ball offer.” There is generally a direct correlation between a property’s number of days on the market and a lower sales price. 

I have seen seller’s choose agents who are willing to list the home at a price that is not reflective of current market sales data. The seller’s rationale is that they need to go with the agent that will list the house higher because they need more money. As a dedicated, caring professional I will do all that is necessary to provide you with the best sales outcome. I want to ensure that you get as much money from your home sale as you possibly can. This can only be achieved through accurate and correct market pricing at the start. Unfortunately. the sellers who choose the agents who offered to list at a high price had properties that sat much longer on market often for months resulting in a final sale price considerably lower than the suggested list price which I’d provided to them based on a thorough  analysis of the current market and comparisons of comparable properties in your area. Price your property correctly at the start and you will be pleased with the results.